Onboarding - Smyths Toys

In close collaboration with Smyths Toys, we developed an induction course featuring their beloved mascot, Oscar, as the guiding character. Oscar shares the brand’s journey—from humble beginnings in Ireland to becoming Europe's top toy retailer—immersing new employees in the Smyths philosophy, daily operations, and career opportunities.

Designed with a mobile-first approach, the course uses friendly visuals and intuitive icon-based interactions to appeal to young adults starting their careers. The modern, informal layout keeps content accessible and engaging. To reach a diverse workforce, the course is localized for four European regions.